Jordan Wehe

DISNEY’S BOX OFFICE STRATEGY (PDF)

In #business, #culture
September 15, 2019
1 Min read
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In addition to developing original content, the Walt Disney Company, under the leadership of Bob Iger, has turned to large scale mergers and acquisitions (M&A) to further their media and consumer goods empire. Notable M&As include Pixar in 2006 ($7.4 billion), Marvel in 2009 ($4 billion), a 30% share in Hulu in 2009 (to increase to 60% once Fox merger is finalized, undisclosed fee), Lucasfilm in 2012 ($4.06 billion), BAM in in 2016 and 2017 ($2.58 billion) and 21st Century Fox in 2019 ($71.3 billion).

But does box office data support this strategy? Through a series of 17 statistical tests, including a multivariate regression model, the answer is…

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ADIDAS + BEYONCE: I PREDICTED IT (PDF)

In #culture, #marketing, #music
April 25, 2019
1 Min read
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adidas made a splash in April when they announced a new, iconic partnership with Beyonce. The announcement surprised many, but not me. My colleague, Katherine Rainbolt, and I predicted the partnership not more than one month prior. Here’s our marketing/brand strategy for the adidas and Beyonce collaboration. The strategy includes brand overviews, data analysis, market analysis, and...

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LIVERPOOL RETURNS TO FINAL, A SHATTERED BARCELONA IN ITS WAKE

In #sports
May 8, 2019
1 Min read
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There’s a famous soccer saying in Merseyside: You’ll Never Walk Alone. Under the leadership of Jurgen Klopp, Liverpool put together one of the best comebacks in sports history yesterday, sending Lionel Messi and his Barcelona side back to Spain, trophy-less. Click here for the full description of what it was like to be at Anfield.

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By Jordan Wehe September 15, 2019
Jordan Wehe

Head Wi-Fi wizard. Co-CEO. Jade enthusiast. Armed with a background in science, an MBA, and a passion for funky marketing, I have relentlessly challenged the status quo in the broadband space, taking Jade from a relatively unknown player to a nationally-recognized brand.

I have been a critical part of multiple Award winning projects and campaigns, including 2 Stevie American Business Awards. I have my dream job, leading a team obsessed with having fun, on purpose.

To top it all off, I am a 2x All-American and represent Team USA internationally in duathlon.

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